The
information listed below was generated by Video
Magic Studios with
help from wedding planners, photographers and other
consultants.
As soon
as you have your Reception Hall booked you should start
looking for a Videographer.
Your Live Wedding Memories captured on videotape is one of
the only investments you are making in your wedding.
Everything else will be gone as soon as the clock strikes
midnight (or earlier if you're having an afternoon wedding).
You
should book your Videographer
at least a year in advance, but you can book even earlier
than that as long as you already have a reception hall. You
will benefit in many ways by booking your videographer
early.
-
Price:
Prices
increase constantly. Videography
is largely dependent on technology – and technology is
costly and volatile. Therefore, every time a videography
company upgrades their equipment, which, in case of good
Videographers,
is pretty often, it will be reflected in the prices.
3.
Quality vs. Price?
Quality
is never Expensive, its PRICELESS!
You are
investing a lot of money in your Wedding Day. Your Wedding
Video will be the only live recreation of it. Therefore,
chose wisely and never sacrifice quality, or you'll live to
regret it. Also, when you are evaluating a videographer,
don't base your decision on just seeing a Recap (Highlights,
Reflections, etc.).
Ask to
see at least the entire edited ceremony coverage. It will
give you a good idea of what your video will look like. Even
bad videos can come out decent on a Recap.
Remember,
once all is said and done, this is all you'll have (with the
exception of your spouse) to remember it by. You will enjoy
your video for years to come with your parents, family,
friends and children. How many other services can you say
that about?
There is
a variety of great equipment available today to produce a
superb, professional
video. The best choice is a 3-chip digital camera with
low light capability.
The
digital format allows for 850 lines of resolution, which
creates a super crisp picture. The digital format also
allows for digital transfer via fire wire to the editing
equipment eliminating any loss of quality.
Low
light capability allows the videographer
to be extremely unobtrusive eliminating the need to use any
additional lighting at your ceremony and reception. The
recommended cameras include: Sony DSR-300, DSR-390 and
DSR-500.
-
First,
consider the quality and style of the work.
-
Second,
evaluate the kind of equipment they will be using.
(Cameras, editing equipment, wireless microphones, etc.)
-
Third,
choose a videographer who is a member of WEVA
(International Wedding and Event Videographers
Association) and possibly a local Videographer's
Association. This is important because these
organizations provide continued education in the field
of videography as well as constant updates on new
developments in technology, equipment, and technique. In
addition, organizations such as these have rules of
conduct, which often outline client relations and
provide an outlet to file a complaint, should it become
necessary, which will be investigated and a fair course
of action determined.
-
Fourth,
make sure that the video company you choose offers
enough of the services that you may someday need. For
example, do they offer a DVD? You may not have a DVD
player yet, but most likely someday you will and will
want to transfer your Wedding Video onto it.
-
Lastly,
make sure your personalities are compatible. The last
thing you need, is to feel uncomfortable on your Wedding
Day because your videographer is pushy or obtrusive or
demanding in any way.
7.
How Many Cameras Should I Have At My Wedding?
Generally,
one camera, operated by a professional videographer is
sufficient to capture your memories on film. However, if your
budget allows for it, a second camera adds a beautiful
dimension to your video, especially during the ceremony where
the participants are generally standing still and where the
videographer's movements are restricted.
The
second camera can capture elegant creative shots from the
balcony, from the side of the altar, or the back of the
church. Because the footage from the second camera is later
‘inserted' into the footage from the main camera, it is
not dependent at all on audio, therefore, allowing the
videographer the freedom to capture great moments as they
unfold. The back of the bride's dress as she is walking down
the aisle, the mother's tears, the close-up face shots as
the vows are recited, are all captured best using the second
camera.
You may
also choose to have a second camera at the reception,
although, if you are inviting less than 250 guests, it may
not be crucial. At the reception, the second camera may be
useful for capturing the bride's and groom's reactions as
the best man toasts, the reactions of the parents during the
first dance, the mother crying as the father dances with the
bride, etc.
The cost
of having a second camera at your Wedding ranges between
$400 and $1,000 depending on the amount of coverage. This
price should also include the editing involved to
incorporate the second camera footage into the video. It is
a costly addition, but well worth the money in the long run.
8.
What kind of package should I choose?
The
package you choose should depend on what you would like to
have in your Wedding Video and how much you're willing to
spend. There are many segments you can add to your Wedding
Video such as the bride's home coverage, the groom's home
coverage, the park scenes, second camera, photo montage,
honeymoon montage, recap, closing credits, love story, etc.
First
determine what segments or levels of coverage are most
desirable to you. Then evaluate your budget to determine
what you can afford. Be careful not to do this before you
actually choose the videographer or you may find yourself
seriously sacrificing quality and the final look of your
video in order to add baby pictures.
The
videographer should always be chosen first before you start
working on the package. It is a visual art, not a tangible
product. If your videographer selection depends on whether
you get a photo montage, recap and honeymoon for $1595 or
just a photo montage for $1495, you will lose sight of
what's really important – getting a beautiful and creative
Wedding Video.
In
addition, when determining the package vs. budget, consider
the most important things first – the preparation coverage
(if you like it) and the second camera before you start
adding baby pictures, honeymoon pictures and recap. You can
always request to add pictures after the wedding, should you
change your mind, but you can't add the second camera or the
preparations ever again.
9.
What kind of company should I be looking for?
There
are so many different companies offering Wedding videography
today, its difficult to list them all. There are
Photographers who also offer videography, even DJs who offer
video (, for an additional $395). There are ‘Wedding
Warehouses' that do dozens of Weddings per day and there are
moms and pops businesses that can only do one. There are
companies who will offer the latest in digital technology
including DVD, etc. and those still using the dreaded 1-chip
analog format. Ultimately, you must make your own decision
on what you prefer, but here are some factors to think
about.
Although it's easier to deal
with one company that will be providing both photography and
videography for your Wedding - are you sacrificing anything?
Absolutely. Most photographers claiming to ‘do both',
primarily do photography and may very well be good at it.
However, for most of them, videography is an added service
and not an expertise. Often, these companies subcontract
shooters and editors instead of producing the work
themselves. Therefore, you can never be sure who will
actually film or edit your video and whether the final
result is going to look anything like the original demo you
saw. In addition, by hiring two separate companies, experts
in their field, to perform each of these services, you will
provide an additional perspective/angle to the Wedding as
well as insurance in case one of them doesn't pan out. If a
couple is unsatisfied with one of the services, usually the
other one makes up for it. If it's the same company doing
both, you have nothing to fall back on.
-
Does
size matter? The benefit in hiring a one-man operation
is that you always know who will film and edit your
Wedding, or do you? What happens if he or she gets sick
or sprains their ankle or has an accident? (remember you
Wedding is almost a year away when the booking takes
place, anything can happen) Who, then will film and edit
your Wedding? Is there a back-up camera of the same
caliber that is available to the replacement
videographer? The
benefit of hiring a very large company is that there is
always someone else to fill in, but who will it be to
begin with? Is your video going to be customized to your
specifications or will it be generic, created in a
cookie cutter process - because there are so many
Weddings scheduled you get lost in the shuffle? Are they
concerned about customer satisfaction or is it just a
numbers game? The wisest decision in selecting a
videographer is to choose one of a medium size that
schedules a limited number of weddings per day (3-4). In
this case, you will know who will videotape your wedding
before you book the service, yet if something happens,
an equally competent videographer utilizing same
state-of-the-art equipment would replace him/her. A
company that's big enough to have access to
state-of-the-art technology, yet small enough that they
will care whether you are satisfied because ultimately
your referral is their bread and butter, is your best
bet.
Generally,
family and friends work best because they have previous
experience with a particular videographer. Referrals from
photographers are also good because they see first hand how
a videographer operates at a Wedding and often hear comments
from brides and grooms in regard to the quality of the final
product.
Be
weary, however, of recommendations from sources like
Reception Halls and churches. Most of the time, a
videographer makes it on a Reception Hall's
"Recommended Vendors" List if they pay a hefty
referral fee, which is often in excess of $3,000 per month
or $300 per booked recommendation. When a recommendation is
not based on performance, it is worthless! You may also
contact a local Videographer's Association to get referrals.
Most
associations hold annual video competitions and will provide
you with the names of the winners at your request. Wherever
you obtain a referral from, make sure you visit the company
first, view the work and then make a decision. Never book
over the phone, unless you have already seen the work of
that company. Never rush into making a decision.